The 2014 Corvette C7 Just Got Significantly More Expensive
Take a gander at any website/blog/Twitter account/swear-filled Yahoo comments section that is even remotely concerned with the automotive industry and you’ll find endless coverage about the upcoming C7 Corvette (this article is number 8 for us!). That’s alright though, because the C7 is, by all accounts, a complete game changer for General Motors. Other than obvious design changes, the seventh-generation Corvette is notable for its vastly improved cockpit, with less hard plastic than previous ‘Vettes and seats that actually keep passengers from hurling themselves out the window for the more comfortable asphalt. All this, plus a slightly upgraded engine ring in at a starting MSRP of $51,995. Sales managers would suffer an aneurysm if a customer actually purchased a C7 at that price, and now we know that dealer markups will be even higher than first predicted. Why? Automotive News reports that production is capped at 160 units per day, which is vastly overshadowed by customer demand. And what happens when demand kicks supply’s ass? Price hits the stratosphere.
GM is wisely canning the idea of adding a second shift at the Bowling Green, KY production facility to churn out Corvettes faster. The perfectly reasonable justification is thus: If a second shift is added, everybody gets their ‘Vettes now, and in the 2015 calendar year, nobody is buying the C7 because the enthusiasts that clamored for it already have one. Then you have to lay off workers, introduce incentives to sell the remaining cars, etc. Maybe it’s even a bit of a concession to dealers who stuck with GM even as lines like Pontiac were cut; everybody likes to refill their coffers.
Several other factors will reduce the number of Corvettes available at a dealership over the next year. One is GM’s commitment to bring the C7 to almost all 140 markets that sell Chevrolets, and the other is the upcoming production of the convertible. Remember, those 160 units aren’t just for America, they are being shipped all over the world. AN references “several enthusiast sites” (GRAIN OF SALT WARNING) that claim GM has received enough orders to make six months of Corvettes already spoken for. No word yet on the retail price of those cars, but buyers all most likely paid more than MSRP for their custom sports cars.
Even after that six month period has passed, C7s will not likely hover near MSRP until late next year after the buying frenzy has leveled. If you absolutely have to have an American two-seater that sounds like the raging hordes of Hell, how about an SRT Viper? It has way more power than a Corvette, is kind of like a caveman’s interpretation of a Ferrari, and will cost about the same as a C7 at its inflated price. And since Chrysler isn’t selling very many, your local dealer will probably cut you a break on the price.
Photo credit: the incomparable Nicholas D’Amato