Mercedes to Produce New Sedan Priced Above S-Class, But Don’t Wait for Maybach Revival
The “Super S-Class” will be based on the 2014 S-Class. 2014 S63 AMG shown
Automotive News reports that Mercedes is strongly considering a sedan priced higher than the ultra-luxurious S-Class, although it understandably won’t revive the Maybach nameplate that Mercedes mothballed this year. The Maybach 57 and 62 were, in essence, stretched versions of the old S-Class with more experimental accoutrements like a sunroof with adjustable transparency and a loudspeaker system that allowed occupants to speak with people outside the car without rolling the windows down. Buyers were unimpressed with not only the ridiculous options but also the high price, with the “entry-level” 57 starting at nearly $500,000, or roughly quadruple that of the S550. They stayed away in droves, pouring money instead into the Rolls-Royce Phantom, and per year Maybach sales exceeded 200 only once. The new flagship sedan will reportedly begin at roughly the same cost of the top-tier S65 AMG.
The car will be produced independently of the AMG powerhouse, however, which is odd because this seems like Mercedes is repeating the Maybach failure but using the three pointed star badge instead. Normal Mercedes engines? Check. Based on the S-Class? Check. Priced higher because of better tech and comfort additions? Third strike right there.
There are only two differences between the proposed “super S-Class”, as Mercedes is internally calling it, and the old Maybach 57/62. One: the price will clock in somewhere between $200-250,000 and two: the ancient Maybach name will not be used (Wilhelm Maybach was the chief designer for the Duetz Gas Engine Factory, serving under engineer and factory manager Gottlieb Daimler). One thing that Mercedes must absolutely change is the awful steering wheel in the next-gen S-Class which Jalopnik affectionately referred to as reminiscent of a “creepy clown.”
They will have plenty of time, as the most expensive Mercedes sedan is not expected to hit the marketplace until 2015. It will compete against the Rolls-Royce Ghost and Bentley Flying Spur. Only time will tell if buyers will be enticed by yet another high priced S-Class variant over the royal British marques.
Photo courtesy of Mercedes-Benz