Mercedes Launches CLA Configurator, If You’re Into that Sort of Thing

Mercedes CLA

Photo courtesy of Mercedes

Mercedes is banking on the success of the upcoming CLA, the first front-wheel drive car to ever wear the 3-pointed star here in the States. It looks fine, if a bit dull, and the “four-door coupe” will undercut the C-Class, today’s most reasonable Merc, by about $6,000. That’s at the starting price, however, and as today’s unveiling of the CLA Configurator has shown us, checking every box on the options list can bring in within spitting distance of the E-Class.

To me, the CLA250 isn’t all that interesting. Yeah, it’s got a turbo-4 with 200ish horsepower and starts at $31K, but for that money, why not get a fully loaded GTI and actually have fun? Merc will probably sell a ton to people who want to be part of the brand, which is good news for us, as it’ll be easy to spot image-obsessed yuppies from a mile away, making them easier to avoid in Los Angeles, New York, and other cities where these will inevitably sell in vast quantities.

Click on the CLA Configurator if you’d like to see a non-Porsche increase its price by 2/3 by just looking at the pricing menu.


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About Cameron Rogers

Cameron Rogers is the founder and lead writer at Downshift Autos, the only automotive blog on the Internet*. Born in the back of an AMC Gremlin, Cameron vowed to never let this extraordinarily embarrassing detail define him, so help him God. He drives a GTI but absolutely will not shut up about it if somebody asks. He will not hesitate to let people know that no, they shouldn't get a Porsche 911 when a Morgan 3 Wheeler is so obviously the superior choice. He is obsessed with the seats of a Carrera GT and the steering wheel of a Fisker Karma. He once sat in the driver's seat of a Tesla Model S, his greatest accomplishment to date. He is just now realizing that writing an autobiography, however miniscule, in the third person is odd and unnerving. *As of this writing, Cameron has been informed that there are, in fact, many websites and blogs centered around cars and car culture. He regrets his grievous error.

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