Everybody Needs to Stop Complaining About the Lamborghini Urus SUV

Lamborghini Urus Side

Lamborghini Urus, from

Ever since Lamborghini unveiled the Urus concept in Beijing last year, the Internet complaint machine has been firing on all 12 ferocious cylinders, with emotions ranging from mild trepidation to suicidal hopelessness. Hell, I was a little skeptical that Lamborghini could pull off another SUV after the limited-prdouction LM002 of the ’80s, but the more I think about a Lambo soft-roader and Nicholas D’Amato’s piece about the automaker’s lineage, the more I’ve grown to accept it. By giving myself time to consider the Urus, the more I realize that Lambo has a history of not conforming to anyone else’s perception of the brand, and it takes risks in a way that is completely different than its VAG overlords (as well as practically every other auto manufacturer). In an age where Ferrari has to promise none of its cars will be electric, and when everyone rallies against Porsche for every miniscule modification to the 911, Lamborghini has a right to buck the trend, even when its cars aren’t to my personal tastes (see: Veneno, Egoista).

The LM002 is remembered fondly as one of the best examples of the company’s ridiculous nature. While the Countach encapsulated the garish design and tastes of the ’80s, it was the LM that took Lamborghini past a point that Nigel Tufnel would consider reasonable. It was Lambo’s idea of a Humvee, which made that military vehicle look somehow reasonable. When it was clear that the LM’s predecessor would not be picked up by the American military as originally intended, the project was continued in the hopes of attracting another buyer; those buyers would end up being civilian customers. By stuffing a Countach V12 in the engine bay of a vehicle originally intended for military use, Lambo cemented itself in the halls of lunatic manufacturers in a way that even the Countach didn’t achieve by itself.

The Urus, then, is the next example of Lamborghini’s give-no-shits mandate. It will be AWD and most likely be powered by a V12 like the LM002 (a v10 is possible, but why go any less than full crazy?). It looks much better than proposed sports SUVs from Bentley and Maserati, and unlike the Porsche Cayenne, it looks like a Lambo. Even if it doesn’t have the ability to go offroading like the LM002, the number of buyers likely to do so would be miniscule, anyway. Anybody whining about what they think Lamborghini is and how the Urus doesn’t encapsulate their definition simply isn’t considering the marque’s background.

Lamborghini Urus

Lamborghini makes cars that make people drool, and while they don’t get it right every time, you can’t blame them for trying. As it stands now, the Urus concept is the best-looking SUV I’ve ever seen, and if an automaker can make me excited about a vehicle type not normally associated with sporting performance, then they deserve a hat tip, at minimum. Congratulations, Lamborghini: you’ve made an SUV worth lusting after.

The production of the Urus was recently confirmed by EVO Editorial Director Harry Metcalfe, who reported the announcement from Lamborghini’s 50th Anniversary gala. It is set to go on sale in 2016 or 2017.


Tags: , , , , , , , , ,

About Cameron Rogers

Cameron Rogers is the founder and lead writer at Downshift Autos, the only automotive blog on the Internet*. Born in the back of an AMC Gremlin, Cameron vowed to never let this extraordinarily embarrassing detail define him, so help him God. He drives a GTI but absolutely will not shut up about it if somebody asks. He will not hesitate to let people know that no, they shouldn't get a Porsche 911 when a Morgan 3 Wheeler is so obviously the superior choice. He is obsessed with the seats of a Carrera GT and the steering wheel of a Fisker Karma. He once sat in the driver's seat of a Tesla Model S, his greatest accomplishment to date. He is just now realizing that writing an autobiography, however miniscule, in the third person is odd and unnerving. *As of this writing, Cameron has been informed that there are, in fact, many websites and blogs centered around cars and car culture. He regrets his grievous error.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: