Lamborghini’s New Veneno: Very Rare, Extremely Expensive, and Completely Pointless

Lamborghini Veneno Front

Photos from Autoblog

Lamborghini has finally done something I never thought it could do: produce a car that I could not care less about. The Veneno, which will debut at the Geneva Auto Show this week, will be a limited edition model like the Murciélago-based Reventón and Gallardo-based Sesto Elemento. Production will be much more limited, as only three will ever be created. The three have already been spoken for, of course, as rare, high-end cars are typically sold out by the time the plebs of the world know of their existence. The cost of entry into the ultra exclusive club? $4.6 million. Read on once you pick your jaw off the floor.

Lamborghini Veneno Back

Like its forebears, the Veneno will be based on a current supercar, in this case the relatively new Aventador. The two will share a 6.5L V12 engine, although the unit in the Veneno will produce an extra 40hp to bring the total to 740. The 7-speed automated manual transmission is also likely to be shared, which isn’t exactly what most reviewers found to be civilized. As most hypercars are nearly made completely from carbon fiber, I imagine the Veneno will prove to be the same when official information is released later this week. The combination will give the Veneno a top speed of 220, and should make it quicker than the Aventador and its 2.8 second 0-60mph time.

The problem with all these specifications is that we’ve all seen them before in so many other boutique cars that seeing them again leaves me somewhat apathetic. From a technical standpoint, 114hp/L from a naturally aspirated engine is pretty impressive considering its rivals all use some sort of forced induction or hybrid technology to squeeze their horses out. But in an age where new hypercars are popping up every few days, all with carbon fiber tubs and panels, 700hp+ engines, and top speeds all exceeding 200mph, what is there to differentiate one exotic Italian from the next?

Ever since the Bugatti Veyron broke all records with a $1.1 million price tag, quadruple-digit horsepower figure, and top speed of 253mph, all other competitors seem disadvantaged in comparison. Supercar manufacturers can make a car quicker around a track, for sure, but none can beat the overweight, beetle-shaped German with the French name in a straight line, and that’s what people who buy cars for street use care about.

Lamborghini Veneno Interior

Underpinnings aside, the Veneno, to my eyes, doesn’t even look very good. It’s all just vents and spoilers, and looks like something a 7 year-old would draw on notebook paper. There’s nothing about the Veneno that doesn’t scream “overpriced Aventador.” I cannot believe that any new piece of information from Lamborghini could justify the $4.3 million price hike over the standard car, as “performance” doesn’t seem to be where the money goes. A hypercar cannot be created for rarity’s sake and still be expected to be taken seriously. None of the three Venenos will ever be taken out of the climate-controlled bunkers they will be hidden in, and all of that adds up to a completely pointless paperweight. $4.6 million seems like a steep price tag for a car that will never be driven and an art piece nobody will see.

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About Cameron Rogers

Cameron Rogers is the founder and lead writer at Downshift Autos, the only automotive blog on the Internet*. Born in the back of an AMC Gremlin, Cameron vowed to never let this extraordinarily embarrassing detail define him, so help him God. He drives a GTI but absolutely will not shut up about it if somebody asks. He will not hesitate to let people know that no, they shouldn't get a Porsche 911 when a Morgan 3 Wheeler is so obviously the superior choice. He is obsessed with the seats of a Carrera GT and the steering wheel of a Fisker Karma. He once sat in the driver's seat of a Tesla Model S, his greatest accomplishment to date. He is just now realizing that writing an autobiography, however miniscule, in the third person is odd and unnerving. *As of this writing, Cameron has been informed that there are, in fact, many websites and blogs centered around cars and car culture. He regrets his grievous error.

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