Geneva Watch 2013: Lamborghini To Unveil Front-Engined V12 Concept

Another day means another automaker confirms their role in the Geneva Auto Show, which is, incredibly, still three weeks away. This time, Lamborghini fires up the old rumor mill by announcing a new concept car that, if produced, would compete against Ferrari’s F12berlinetta. Speaking with Autocar, Lamborghini chairman Stephan Winkelmann confirmed that the concept would not be based on Lamborghini’s range-topping mid-engined Aventador, and a supercar with an engine mounted in the back that isn’t adorned with a Porsche badge would be absolutely unacceptable.

If produced, it would be Lamborghini’s first front-engined automobile since the LM002 (a Hummer-like truck with a Countach V12 stuffed in front) and its first similarly-equipped car since the Espada, last produced 35 years ago. The car would hopefully be shipped with a transmission other than the single-clutch automated manual found in the Aventador, whose shifts, although extremely quick, are violent and uncomfortable. A more focused and drivable GT with classic outrageous Lamborghini styling would sell quite well.

Lamborghini Urus

The Urus concept is Lamborghini’s priority at the moment

Winkelmann was quick to reiterate, however, that the concept bowing in Geneva is just that, and the priority right now is convincing parent company Volkswagen to greenlight the proposed Urus SUV that was revealed in Beijing last year. Winkelmann pointed out that the Urus would have to sell between 3,000 and 4,000 units per year to make business sense, a goal he believes to be attainable. As with the Bentley and Maserati SUVs, I find it hard to believe buyers would spend hundreds of thousands of dollars for a massive SUV whose purchase cost is only rivaled by even higher upkeep and fuel costs. After all, the LM002 only sold a few hundred copies in the seven years it was produced.

The front-engined Lamborghini concept will debut at the Geneva Auto Show in March.

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About Cameron Rogers

Cameron Rogers is the founder and lead writer at Downshift Autos, the only automotive blog on the Internet*. Born in the back of an AMC Gremlin, Cameron vowed to never let this extraordinarily embarrassing detail define him, so help him God. He drives a GTI but absolutely will not shut up about it if somebody asks. He will not hesitate to let people know that no, they shouldn't get a Porsche 911 when a Morgan 3 Wheeler is so obviously the superior choice. He is obsessed with the seats of a Carrera GT and the steering wheel of a Fisker Karma. He once sat in the driver's seat of a Tesla Model S, his greatest accomplishment to date. He is just now realizing that writing an autobiography, however miniscule, in the third person is odd and unnerving. *As of this writing, Cameron has been informed that there are, in fact, many websites and blogs centered around cars and car culture. He regrets his grievous error.

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